Needs attention4
Sweeps pages leak entrant emails into the ad "source" tag
An affiliate param (aff_unique3) bleeds the entrant's email into utm_source. Auto-cleaned in our pipeline so counts here are correct — should still be fixed on the lander.
Per-ad cost-per-lead is partial (database-less landers)
Ad tags reconcile ~100% so per-ad spend & ROAS are trustworthy; but some ads point at pages with no database, so those leads aren't captured — per-ad CPL undercounts for them (ROAS unaffected).
owner: Mike — enable capture on those landersCentral "Datahub" is only ~17% complete
The shared lead pool captured ~58k of ~341k leads (4 landers feed it). This hub reads each lander directly, so counts here are complete.
reading: per-lander databasesRokt reports by page, not by ad
Per-lander Rokt revenue is exact (each lander has its own Rokt page); within a lander it's spread across ads by Meta-lead share. Tune & Thanks tie to the exact ad.
see Attribution · per-lander cardsProjects
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All projects
gross, last 30 days| Brand | Landers | Leads | Spend | Revenue | ROAS | CPL | RPL |
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Loading per-lander numbers…
Live landers
Not tied to a lander
so every card adds back up to the brand totalsAll landers
| Lander | Type | Spend | Revenue | Profit | ROAS | Leads | CPL | RPL | Rokt | Tune | Thanks |
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